For the 2025 Penguin Random House Brief, celebrating 90 years of book design, I created a versatile cover design system that is bold, timeless, and on-brand. Using genre-based color coding, the system adapts to diverse genres while maintaining a cohesive visual identity. This approach ensures a balance between consistency and flexibility, honoring Penguin Random House’s legacy while embracing modern book design.
Research and Brainstorming
Roughs
Refined Roughs
Colour Coding for Book Genres
Final Design
Book Covers Contextualized in Different Contexts
